|Curtis Young, son of Dr. Dre behind the boards at Serious Pimp recording studio|
From the outside, the light brown, nondescript office building housing Serious Pimp Records in Lake Forest looks like the last place West Coast hip-hop would go to live, let alone record, let alone set the stage for its own resurrection. People drive by it every day with nary a thought of what what kinds of legends, or sons of legends, come to dwell inside the belly of a suite filled with plaques, platinum records and plush, pimped-out surroundings. The legendary, sequestered studio is owned by Snoop Dogg, a fact which becomes relatively evident in about 1.5 seconds as soon as you open the door and your eyes inhale walls splashed with various shrines to the Dogg Father, your nose filled with the perpetual potpourri of Kush.
Glancing over at a soda machine emblazoned with a mural of Snoop’s face, the son of Dr. Dre knows that having his “uncle” in his midst makes this the proper place to give the music cultivated by him and his father a brand new look. “It feels like a big hug when I walk in here,” says Curtis Young. “Like he’s always watching me.”
Last Friday, Young met with Derrek Wright (aka E3), the second oldest son of late West Coast legend Eazy-E, along with Serious Pimp founder Damian Kutzner and “Big A”, the labels Vice President of A&R, to listen to beats and lay the groundwork for DNA: The Second Generation. Part homage, part precursor, the project is an album collaboration between Young, Lil Eazy-E (Eric Wright Jr.) and E3 that merges elements of classic G-Funk and EDM in a way that nobody ever saw coming.
The new recordings, planned for early Spring, will be followed by a tour which is slated to be announced in the next few weeks. As we continue to track the making of the album in Lake Forest, Kutzer and “Big A” –responsible for bringing Young and the Wright brothers together– say there is a reality show called “Seeds of Hip-Hop” in development. The show will focus on the sons of famous rappers who are forging their own name in the hip-hop world. Talks with VH1 are currently taking place, with plans to include Young and the Wright brothers as they develop this album project.Though they’ve said this is not an effort to simply rehash their father’s legacy, it certainly looks like the next generation NWA project is coming straight outta…OC.
|Young with Derrek Wright (right) listening to beats|
“By it being in our blood and our birthright, we’re able to continue what our fathers imprinted the game with as far as gangster rap,” Young says.”We’re working on doing what we do best and combining that with the house music as well and bringing some of the showmanship back.”
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